strengths + strengths

Strengths+Strengths  is a special initiative designed to provide nonprofit organizations throughout Athens County with access to professional resources, expert insights, and leading best practices. The goal is to help those who do good do even better. Every organization has strengths and has opportunities to build on those strengths. This program listens to what organizations say they need to get to where they want to go and makes those resources available at no fee. Ultimately, by supporting nonprofit organizations and social sector leaders, we are building the strengths of our county and advancing important mission work in the region.

Smarter Messaging and Marketing for Nonprofits

This practical workshop helps nonprofit leaders clarify their core message by using stakeholder personas. Participants will identify key audiences, create simple personas, and explore how to communicate value from each stakeholder’s perspective. The session also covers choosing the right communication channels, tailoring messages, and using AI to enhance outreach effectiveness.

Presenters: Lisa Berkey and Dr. Rebecca Dingus

This workshop is free but registration is required